OSU continues to follow the name, image and likeness trend.
Opendorse’s OSU NIL marketplace is now available for fans and potential business partners to connect with OSU student-athletes. Fans can visit the website at okstate.com/marketplace.
“Creating the marketplace is our next step to maximize name, image and likeness opportunities for Oklahoma State student-athletes,” athletic director Chad Weiberg said. “NIL has become an important part of the OSU experience and this marketplace will play a critical role in connecting our NIL partners with our student-athletes.
The marketplace appears similar to the video messaging service Cameo. Student-athletes who agreed to participate manage individual profiles with options for how NIL partners can connect.
Student-athletes can review opportunities and accept payment via the Opendorse app.
OSU’s marketplace page features a wide range of student-athletes from football and basketball to the Olympic sports such as softball, tennis and wrestling.
On each page, a student-athlete can list his or her interests to appeal to different companies.
Opendorse already partnered with more than 75 schools in July.
The NIL marketplace launch is OSU’s latest effort in NIL opportunities. Recently, OSU Athletics partnered with the Spears School of Business and formed Brand Squad — a group of business students who connect athletes with NIL partners.
In July, OSU hired Barry Hinson as the NIL director.
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